The most talked about topic between a seller friend and me recently is high-quality overseas travel. Over the past year, despite continuous fluctuations in the global economy, cross-border e-commerce remains unstoppable. Globally, the year-on-year growth rate of e-commerce transaction volume has increased from 6.5% during the trough of 2022 to 8.9% in 2023; In the United States, this number reached 9.3% in 2023 and is expected to exceed 10% by 2024; Emerging regions represented by Latin America and the Middle East have seen even more rapid growth in e-commerce; According to preliminary statistics from the General Administration of Customs in China, the import and export of cross-border e-commerce in 2023 reached 2.38 trillion yuan, an increase of 15.6%; Among them, exports reached 1.83 trillion yuan, an increase of 19.6%. On Amazon, Chinese sellers saw a year-on-year increase of over 20% in product sales on global sites from October 1, 2022 to September 30, 2023.

     Not long ago, the Chinese government once again proposed to accelerate the cultivation of new drivers of foreign trade, including expanding cross-border e-commerce exports. If the rise of China's cross-border e-commerce for exports is a result of the combination of advantages such as supply chain, policies, and talent, it has emerged; As we enter 2024, the development of cross-border e-commerce is on the eve of a transformation from quantitative to qualitative. I firmly believe that in the next 5 to 10 years, high-quality overseas trade will be the best choice for the next stage of cross-border e-commerce exports.

     Broad prospects for cross-border e-commerce

     The recovery of global consumption and the continuous shift of consumption habits towards online have brought new opportunities to the cross-border e-commerce industry. High quality exports represented by digital transformation, product innovation, brand building, global layout, modern supply chain, etc. have brought more incremental opportunities.