The hot Chengdu is more matched with the passion of the youth. At the 31st Summer Universiade being held in Chengdu, young people from all over the world gathered in Chengdu to participate in this youthful event. This is another world-renowned comprehensive international sports event following the 2022 Beijing Winter Olympics. In this competition, not only will athletes demonstrate their competitive level, but companies will also showcase their strength through sports marketing.

     Zhuanzhuan Group provides second-hand circulation services for the Chengdu Universiade, China Telecom creates the world's first 5G photography studio, and Industrial and Commercial Bank of China's smart currency exchange machine can directly exchange foreign currencies with passports. Mushroom Car Union helps achieve unmanned driving in the Universiade village... Chinese enterprises have used eighteen different martial arts skills, continuously polishing their Chinese brand through work in event support, life services, and other aspects.

     At the press conference on market development for the Universiade held on July 10th, Miao Yuyuan, a member of the party group and full-time deputy minister of the Propaganda Department of the Chengdu Universiade Executive Committee (opening and closing ceremonies), introduced that in terms of sponsorship and donations, the Universiade has gathered 74 sponsoring enterprises and more than 30 donation enterprises, including central enterprises, state-owned enterprises, and well-known international brands; In terms of franchising, a total of 80 franchising production and retail enterprises have been solicited, with 18 major categories and over 1000 franchising products launched, and over 400 retail stores (points) opened.

     The Universiade is not only a competition of sports skills, but also a grand "showcase" for new achievements and applications of technological progress.